After completing this course, you will be able to: 

• Explain the role and value of UX in improving user satisfaction and business outcomes. 
• Create user personas and journey maps that identify audience goals and challenges. 
• Apply information architecture principles to organize website content effectively. 
• Design navigation systems that support user flow across desktop and mobile devices. 
• Develop clear, usable page layouts and wireframes that reflect strong UX principles. 
• Incorporate accessibility, usability, and responsive design best practices. 
• Conduct simple usability tests and integrate user feedback into iterative design improvements. 

This course is designed for anyone involved in shaping digital experiences, including: 

• Product Managers and Business Analysts looking to improve collaboration with design teams. 
• Content Creators and Strategists who want to organize and present content more effectively. 
• Designers and Developers who wish to strengthen their UX foundation. 
• Marketing, Sales, and Communications Professionals aiming to improve engagement and user satisfaction. 
• Entrepreneurs, Founders, and Project Leads creating or refining websites and digital tools. 

The Role of UX in Projects 

• Why UX matters: impact on satisfaction, engagement, and ROI 
• When and how to integrate UX in project planning 
• Collaborating effectively with UX professionals 

Understanding Users 

• Creating personas and mapping user journeys 
• Identifying goals, pain points, and touchpoints 
• Hands-on: Persona creation and journey mapping 

Organizing Content and Information Architecture 

• Card sorting and content structuring 
• Designing intuitive site layouts 
• Hands-on: Site structure and sitemap testing 

Designing Effective Navigation 

• Navigation types and usability best practices 
• Designing navigation for desktop and mobile 
• Hands-on: Navigation design and usability testing 

Page Layout and Wireframing 

• Visual hierarchy, consistency, and spacing 
• Designing responsive, accessible layouts 
• Hands-on: Wireframing and design critique 

Collecting and Using User Feedback 

• Designing better forms and interactions 
• Conducting usability testing and prioritizing improvements 
• Hands-on: Usability feedback and iteration 

Optional Module: AI Tools for UX 

• Using AI for form design, content generation, and localization 

Course Wrap-Up and Next Steps 

• UX heuristics, free tools, and professional communities