AI Magic! Quick Start to Prompt Engineering for Business Users (TTAI2015)

Course Objectives

Learning Objectives

Working in an interactive learning environment, led by our engaging expert, you will:

• Get comfortable with the basics of prompt engineering and discover how it can make a difference in various business tasks, such as enhancing customer support, creating content, and fine-tuning sales pitches.
• Develop the knack for crafting, refining, and perfecting prompts suited to specific business situations by understanding context, user intent, and what makes a prompt great.
• Learn how to smoothly incorporate prompt engineering solutions into your existing business workflows, including pinpointing the right processes, integrating with your current software, and keeping data privacy and security in check.
• Become proficient in advanced techniques and best practices in prompt engineering, like making use of APIs, customizing language models, and collaborating with your teammates across different departments.

Keep up with the latest developments in prompt engineering and be ready to adapt to changing business needs and trends, ensuring that you stay relevant and continue to grow in the dynamic business world.

Course Prerequisites

Audience & Pre-Requisites

This course is designed for a non-technical audience and doesn’t require any prior coding or technical experience. The hands-on exercises will be done using pre-built OpenAI tools and interfaces that are user-friendly and easy to use.

Next Steps / Follow-on Courses: We offer a wide variety of follow-on courses and learning paths for AI for everyday use, AI for Business users, AI programming, machine learning, data science, analytics and other related topics. Please see our AI & Machine Learning Suite of courses  and Learning Paths for options based on your specific role and goals.  

Course Agenda

1. Introduction to Prompt Engineering

• Understand the fundamentals of prompt engineering and its applications in the business world.
• What is prompt engineering?
• Importance of prompt engineering in business
• Key concepts and terminology
• Examples of prompt engineering in business scenarios
• Overview of popular prompt engineering tools (e.g., OpenAI Codex, GPT-4)
• Activity: Hands-on exploration of prompt engineering tools: Participants will engage in a fun scavenger hunt activity, where they will experiment with different prompt engineering tools to answer a set of questions.
• Business Lab: Exploring business applications of prompt engineering tools: Participants will explore various prompt engineering tools by working on real-world business scenarios, such as drafting email responses or generating meeting agendas.

2. Developing Effective Prompts

• Learn how to create and refine prompts for a variety of business applications.
• Anatomy of a good prompt
• Understanding context and user intent
• Techniques for prompt iteration and optimization
• Generating specific and creative responses
• Handling sensitive information and biases
• Activity: Prompt development workshop: Participants will practice developing and refining prompts in a collaborative, game-like environment, where they will compete to create the most effective prompts for given business scenarios.
• Business Lab: Tailoring prompts for customer support: Participants will develop and refine prompts designed to address common customer support inquiries, simulating a chatbot or email support system to improve customer satisfaction.

3. Integrating Prompt Engineering into Business Processes

• Discover how to incorporate prompt engineering solutions into existing workflows.
• Identifying business processes that can benefit from prompt engineering
• Integrating prompt engineering with existing software and tools
• Evaluating the success and impact of prompt engineering solutions
• Ensuring data privacy and security
• Scaling prompt engineering solutions across an organization
• Activity: Business process integration simulation: Participants will work in teams to create a plan for integrating a prompt engineering solution into a simulated business process, with a focus on creativity and practicality.
• Business Lab: Streamlining content creation with prompt engineering: Participants will work in teams to integrate a prompt engineering solution into a content creation workflow, such as drafting marketing materials or internal documentation.

4. Advanced Techniques and Best Practices

• Gain insights into advanced techniques and best practices for prompt engineering in a business context.
• Leveraging APIs for prompt engineering
• Customizing and fine-tuning language models
• Adapting to changing business requirements and trends
• Collaborating with cross-functional teams
• Staying up-to-date with prompt engineering advancements
• Activity: Advanced prompt engineering challenge: Participants will take part in a friendly competition, using advanced techniques to solve complex business-related prompt engineering challenges.
• Business Lab: Optimizing a sales pitch with prompt engineering: Participants will use advanced techniques to create and refine prompts that generate personalized sales pitches or product recommendations based on customer data and preferences.

Course Materials

Setup Made Simple! All applicable course software, digital courseware files or course notes, labs, data sets and solutions, live coaching support channels and rich extended learning and post training resources are provided for you in our “easy access, no install required” high-speed Learning Experience Platform (LXP) remote lab and content environment. Course materials, software, resources and post-training platform access periods vary by course. Please inquire about specifics about this course.

EveryCourse Extras for Long-Term Learning Support. All Public Schedule courses include our unique EveryCourse Extras package. You’ll have access to Course Recordings, Live Instructor Follow-on Support, Course Refresh Re-Takes, early access to Early Access Special Offers, Free Courses & more. Please inquire for details.